Change Their Luck
Approximately 2.7 million cats and dogs are euthanized each year due to a lack of animal adoptions. Animal shelters can only hold so many animals at a time and are looking for more people to bring these animals into their homes. Through my research, I discovered that one of the biggest reasons people choose not too adopt from an animal shelter is because they think the animals are “damaged” or too unpredictable. This commonly believed misconception prevents animals who have been brought into shelters for reasons that are out of their control, from finding a new home. I have created a lighthearted and upbeat video to educate people about some of the reasons cats and dogs are brought into animal shelters in hopes of “changing their luck”. I also designed an accompanying website and created a promotional campaign.

Microsite: Home Page

Microsite: Donation Form

Microsite: Quiz

Microsite: Game

Social Media